Project details and objectives for a student contract with Hyundai. Describes purpose, timeline of three months, and deliverables including user persona, journey map, trend analysis, business structure, design language, vehicle design, user experience, and service design blueprint.
Text on white background about background inspiration for a project.
Infographic showing user research and key insights on public transportation in Detroit.
Map showing low income population density and areas with high transit needs in Greater Detroit, highlighting that 85% of transit riders use service more than three times a week.
Profile of Ernist, 38-year-old Amazon warehouse worker and single parent living in Detroit. Image includes map of Detroit, photo of a house, and Ernist's two kids, Evie and Eddie.
Comparison of trip planning on DDOT app and website with screenshots
Flowchart of Ernist's commute involving walking, waiting, and taking bus routes 5, 7, and 23.
Customer journey map for Ernest, showing timeline, actions, thoughts, feelings, pain points, and opportunities across daily activities from early morning to bedtime.
Text graphic discussing transportation for low-income people in Detroit. Describes current problem of lack of efficient transport and presents hypothesis for IONIQ brand to offer affordable solutions, thus benefiting residents and becoming a trusted brand.
Infographic titled 'Area of Opportunities' showing a car market target by income level and a Venn diagram comparing rideshare, public, and owned vehicles. The graph has car brand logos distributed along axes labeled 'high manufacturing costs' and 'luxury features/capabilities.' A proposed market position is marked. The income levels are lower class, lower middle class, middle class, upper middle class, upper class. The Venn diagram highlights features of rideshare (short term, no maintenance), public transport (affordable, efficient), and owned vehicles (accessibility, comfort), with shared benefits like direct connections and privacy.
Flowchart illustrating proposed market structure and stakeholder benefits; Hyundai designs cars for city use, cities lease cars, users access vehicles, benefits include profit, reliable transport, and affordable access.
Design objectives list for a vehicle with features including private spaces, home drop-off, child safety, scheduling ability, environment control, accessibility, and child control settings.
Collage featuring modern design concepts, including a white train, abstract shapes, chairs, and green-themed objects, illustrating design language and brand identity. Text highlights "FOR ALL" and "green signifies growth, abundance, rest, security, renewal."
Conceptual design of Iconiq WE vehicle, featuring futuristic single-seater capsules with large windows and a sleek minimalist exterior, including sketches of the initial design and close-ups of components.
Futuristic vehicle concept design with connected pods, battery sharing, and seating illustration.
Diagram showing silhouette of people sitting on public transportation benches labeled 'Accessibility,' emphasizing seating for all sizes and short trips.
Hyundai and DDOT collaboration for app development; Hyundai leases vehicles, manages UI. DDOT manages ride-scheduling app. Logos for Hyundai and Detroit Department of Transportation shown.
Low-fidelity mockups of a transportation app showing user testing steps: registration, ride details, and ride confirmation. Screens display elements like location, payment information, route selection, and ride confirmation with minimal design.
Key learnings in a table format about registration, viewing routes, and changes in flow, including details on ride pass information, filtering routes by cost and time, map views, and payment processes.
Comparison of two mobile app design variants for AB testing, labeled A and B, showing screens for user registration and location confirmation for DDOT app.